GAMING REPORT 2022: GAMES INDIA PLAYS!
A look into the gaming habits of Indian mobile gamers and how to reach them
With the winds of change heralded, MAAS platform in collaboration with Newzoo looks at the rapidly evolving market of mobile gaming in India.
This report analyzes two dominant gaming verticals - Real Money Gaming (RMG) and non-RMG games to present a deep-dive into India’s gaming behavior, preferences, and expectations.
The report also covers actionable insights from field experts focusing on the best approach to make the most of the market opportunities in the region.
The key insights have been put together using Newzoo’s Market Intelligence Data and Insights, as well as Affle MAAS’ data dashboards, mDMP platform, and key learnings gathered from running gaming campaigns.
These insights have been put together with some insightful findings and trends that help to build a better understanding of the Indian gamer in these categories.