Philippines FinTech leader, GCash, teamed with MAAS Platform to drive quality user acquisition in the region.

GCash’s digital payments platform has accelerated the Philippines' FinTech revolution where 70% of the population is still unbanked. 

Campaign Challenges:

• Raising product awareness among prospective users
• Driving product adoption to maximize user retention
• Creating a quality pipeline that would consistently convert and retain down-the-funnel

MAAS Platform Solutions: 

• Data-led audience segmentation
• Continued brand recall with multiple engagement touchpoints on the mobile device
• Actionable intelligence to maximize real-time campaign optimizations

Download the case study to learn more about how the solutions worked in tandem to create campaign milestones.