HealthifyMe Case Study

India’s favorite calorie tracking HealthTech brand, HealthifyMe, partnered with MAAS Platform to convert more of their registered users to premium users to scale monetization.

HealthifyMe wanted to identify the highest performing creatives that worked well with the brand’s goal of making the users sign up into the app after installation.

How MAAS Platform Delivered Success: 

  • Intelligence-based insights into creatives performance
  • Maximize efficiency and streamline campaign
  • AI-led audience recommendation to create high-performing audience pools 


MAAS Platform delivered 345% Increase in Conversion Ratio

  • Maximize ROI on ad spend
  • Generate valuable installs and higher top of the mind recall

Download the case study now to learn how to leverage creative optimization and channel diversification to generate high intent users and find success for your business.


HealthifyMe Awards

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