MAAS Platform Powers Unmatched Growth for Kuku FM

India’s leading audio content platform, Kuku FM approached MAAS Platform to drive quality paid subscribers at scale to expand the subscription base of premium consumers. To help Kuku FM reach its goals in a country already offering audio content in English and regional languages, MAAS Platform's intelligence-driven solutions helped to create advanced user cohorts and target them through diverse channels.

Results:

By focusing on lower-funnel conversions with vernacular targeting, MAAS Platform delivered 90% increased conversions Q-o-Q and 2x growth in installs.

To learn how you can replicate this success and accelerate your app growth, we invite you to schedule a call with our experts!