In the competitive segment of FinTech, Jago, a digital banking platform in Indonesia, is a growing industry leader. To keep their brand awareness high and get more relevant users, Jago partnered with MAAS Platform to boost installs.
Using AI-led personalized targeting and a multi-channel media mix, including targeting premium iOS users on the Apple App Store, MAAS Platform crafted a holistic winning strategy.
With MAAS Platform, Jago reached all their goals:
- 75.7% increase in installs
- 71% increase in registrations
- 42% decrease in advertising costs
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