The Dawn of the New-Age Shopper in the New Normal

MAAS and Sensor Tower partnered to launch a report for marketers to understand the key factors that accelerated eCommerce adoption in India and Southeast Asia and how COVID-19 has shaped shopping behavior. We explore active user behavior and download trends in India, Indonesia, Malaysia, Thailand, and Vietnam across 2020-2021. Dive into engagement metrics to see how online shopping is becoming increasingly reliant on mobile and how the festive season drives eCommerce activity.