Mobile Marketing Masterclass Episode 1

Hello there. Thank you for your interest in the mobile marketing ecosystem awareness series hosted by MAAS in partnership with AppsFlyer.

The first episode of this series introduces the viewer to the concepts of mobile marketing channels and the role of attribution in creating an impactful marketing roadmap. This episode is ideal for performance marketers who are just starting out in the crowded world of mobile marketing and experienced marketers looking for a refresher on the latest updates in the app marketing ecosystem.

Check out the full episode to understand how you can use an attribution partner as part of your Martech stack to deep dive into your install metrics to optimize your campaigns for a higher ROI. The episode also delves into running campaigns on unified audience platforms and tracking post-install metrics to review your audience psychology to drive higher conversions.