Indian FinTech leader, OneCard leverages MAAS platform’s AI-led user acquisition boosting full-funnel conversions
OneCard, a prominent fintech company in India, embarked on a mission to supercharge registrations for virtual card activation, among urban, professional individuals and turn them into high-LTV users.
MAAS platform worked with the OneCard team closely to identify the right audience segments with AI-led audience recommendations from our proprietary mDMP data of 1.8 billion connected devices. Based on online personas, behavior patterns, and geographical location, MAAS employed a holistic strategy to maximize high quality acquisitions.
Using multichannel campaign diversification & keyword-based targeting with our Apple Search Ads campaign management solution, Newton, the team could deliver stupendous results at each stage of the conversion funnel.
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