India’s renowned credit card activation FinTech brand, OneCard, partnered with MAAS Platform to keep their users engaged and activated post-install to generate higher conversions for lower funnel events.

OneCard wanted to drive credit card activation through the app among urban, working professionals.

How MAAS Platform Delivered Success: 

• AI-led audience segmentation and recommendation 
• Multichannel campaign diversification to amplify brand recall
• Premium on-device targeting to maximize conversions
• Real-time optimization on mInsight dashboard to secure higher ROAS 

Results

MAAS Platform delivered 174% growth in installs

• Data-driven targeting & strategic engagement for maximum impact

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