Shan Foods, one of the leading culinary brands in Pakistan, approached MAAS Platform to broaden their reach, primarily targeting the food and cooking enthusiasts among the Gen Z customers in the country.

In order to maximize Shan Foods’ brand awareness and boost engagement during the Ramadan season, MAAS Platform curated an effective winning strategy with focused AI-driven solutions.

Results:

1. 184% increase in impressions count
2. 321% boost in engagement
3. 210x increase in video views completion

Check out the full case study to know more about how Shan Foods celebrated a #MAASive Ramadan!