Millennial and Genz’s favorite FoodTech & delivery app, Swiggy, partnered with MAAS Platform to make on-demand convenience delivery easy for customers across Tier 2 & Tier 3 cities.

Swiggy wanted to spread awareness about quick home deliveries or qCommerce and raise the adoption of their qCommerce platforms features like Instamart, Genie, and Meat/Seafood to get daily essentials at users' doorstep and acquire quality users who would turn into repeat paying customers in the app.

How MAAS Platform Delivered Success: 

• Dayparting and hyperlocal location targeting to optimize rate of transaction
• Optimized CAC towards benchmarks

Results

MAAS Platform delivered 3X Increase in Monthly First Orders Y-o-Y

• Monthly install rate of average 60K+ maintained
• Generated high-LTV users improving CVR

Download the case study now to learn how to leverage channel diversification to target high value users and find success for your business.