Swiggy Case Study

Millennial and Genz’s favorite FoodTech & delivery app, Swiggy, partnered with MAAS Platform to make on-demand convenience delivery easy for customers across Tier 2 & Tier 3 cities.

Swiggy wanted to spread awareness about quick home deliveries or qCommerce and raise the adoption of their qCommerce platforms features like Instamart, Genie, and Meat/Seafood to get daily essentials at users' doorstep and acquire quality users who would turn into repeat paying customers in the app.

How MAAS Platform Delivered Success: 

  • Dayparting and hyperlocal location targeting to optimize rate of transaction
  • Optimized CAC towards benchmarks


MAAS Platform delivered 3X Increase in Monthly First Orders Y-o-Y

  • Monthly install rate of average 60K+ maintained
  • Generated high-LTV users improving CVR

Download the case study now to learn how to leverage channel diversification to target high value users and find success for your business.

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