Millennial and Genz’s favorite FoodTech & delivery app, Swiggy, partnered with MAAS Platform to make on-demand convenience delivery easy for customers across Tier 2 & Tier 3 cities.
Swiggy wanted to spread awareness about quick home deliveries or qCommerce and raise the adoption of their qCommerce platforms features like Instamart, Genie, and Meat/Seafood to get daily essentials at users' doorstep and acquire quality users who would turn into repeat paying customers in the app.
How MAAS Platform Delivered Success:
Dayparting and hyperlocal location targeting to optimize rate of transaction
Optimized CAC towards benchmarks
MAAS Platform delivered 3X Increase in Monthly First Orders Y-o-Y
Monthly install rate of average 60K+ maintained
Generated high-LTV users improving CVR
Download the case study now to learn how to leverage channel diversification to target high value users and find success for your business.